FREELANCE PHOTOGRAPHER (2012 - Present)
- Capturing impactful portraits for artists, celebrities, and businesses with a focus on brand alignment and high-quality post-production.
- Over 400+ successful portrait sessions completed for clients include: Sony Music, Columbia Records, RocNation, Warner Music Group, RCA Records, Epic Records, SiriusXM, Sprint, Reebok, WNBA, VH1, TVone
FOUNDER | STUDIO3K (2018 - Present)
- Managed operations for a busy rental studio, overseeing 100+ photo shoots annually.
CO-FOUNDER | FRAME OF MIND PROJECT (2024 - Present)
- Co-founded a non-profit that has provided free photography education and mentorship to over 20 young storytellers in the community.
- Created a safe, inclusive environment fostering creativity, curiosity, and self-expression.
- Developed programs teaching essential 21st-century skills like digital literacy, communication, critical thinking, and creativity, with 90% of participants reporting increased confidence.
- Organized 10+ workshops and exhibitions, showcasing the work of emerging young artists and helping them build portfolios for future opportunities.
VIPER RECORDS (2020 - 2023)
- Directed creative vision for over 20 album / single artworks, music videos, and marketing campaigns, resulting in a 30% increase in brand recognition.
- Managed creative budgets efficiently, optimizing resources to deliver high-quality outputs within constraints.
- Coordinated with artists, producers, and cross-functional teams to align creative direction with marketing objectives.
- Developed unique visual concepts that led to a 20% boost in social media engagement for featured releases.
COLUMBIA RECORDS' LOST RINGS (2018 - 2020)
- Oversaw creative direction for campaigns, including album artwork and promotional materials, contributing to a increase in label recognition.
- Collaborated with A&R and executive teams to define and execute short-term and long-term strategic goals for the label.
- Implemented brand guidelines across all marketing materials, ensuring a consistent and impactful brand image.
- Directed the production of high-quality photoshoots that enhanced the visibility and appeal of the label’s roster.
MOTOWN & QUALITY CONTROL RECORDS (FREELANCE) (2022 - 2023)
- Designed 20+ social media and DSP visuals, resulting in a 30% increase in fan engagement.
- Managed branding for 15 major releases, ensuring consistency across digital platforms.
- Enhanced fan engagement and brand consistency across digital platforms.
- Stand Out Projects: Neyo, City Girls, Diddy, Leon Thomas, Lakeyah, Kem, Tiana Major9
IMPERIAL MARKETING GROUP LLC (2018 - Present)
- Directed over 50 creative campaigns, including branding, design, and multimedia projects, leading to a 40% increase in client engagement.
- Oversaw the production of 100+ multimedia assets, including videos and graphics, enhancing client branding efforts.
- Coordinated with project management and branding teams to ensure all creative deliverables met client expectations and deadlines.
- Stand Out Projects: Janet Jackson, Tangina Stone, Soho House, Songfluencer, mTheory
CREATIVE JENIUS (2022 - Present)
- 30+ high-impact projects, including branding and multimedia production.
- Executed 10+ innovative branding strategies that significantly improved client visibility and market presence.
- Stand Out Projects: Tamron Hall Show, Johnny Wright, Bevy Smith, Jawara, BlackStage x Soho House
FRONT-END WEB DEVELOPER
- Developed and maintained 25+ responsive websites, improving user experience and functionality.
- Stand Out Projects: En Vogue, Slick Rick, Creative Jenius, Janet Jackson, Viper Records, Eric Bellinger
LOGO & BRAND IDENTITY DESIGNER
- Developed memorable logos and comprehensive brand guidelines.
- Stand Out Projects: MTheory, Viper Records, Sony/Columbia, RedCloud Media
MARKETING & SOCIAL MEDIA DESIGNER
- Crafted visuals, campaigns, and videos to enhance online presence
- Executed 25+ marketing campaigns and designed over 50 visuals.
- Stand Out Projects: Capital Records (FN MEKA), Columbia Records (Baby Keem), NBA (Victor Oladipo)
TOUR ASSET DESIGNER
- Designed promotional materials for 10+ major artist tours, ensuring cohesive branding and enhancing fan experience.
- Stand Out Projects: Kem, Tiana Major9, SWV & Toni Braxton, Neyo